Global Marketing Manager
Your Key Responsibilities will include but not limited to:
Description
Role Overview:
The Global Marketing Manager is responsible for building and driving the company’s marketing strategy for our ICS/OT services and solutions offerings and leads the development and execution of a comprehensive marketing program to achieve awareness and lead generation objectives across our core industrial vertical market segments.
The Marketing Manager is the go-to expert for market trends and the voice of the customer and works closely with cross-functional teams to support all areas of market development, including marketing communications, sales, customer success, event organization, and digital marketing. Our ideal candidate is a marketing professional with experience in, and deep understanding of, ICS/OT cybersecurity challenges and the application and integration of threat intelligence to support cybersecurity challenges within policy and OT operations.
You will speak the language of CEOs, CISOs, OT asset owners, plant managers, and security practitioners as you collaborate across the marketing team to create authentic, compelling, and cutting-edge content that drives thought leadership and awareness and educates sales teams.
As a major contributor to sales enablement, you will spend time developing sales guidance, presentations, compelling buyer-journey content, and targeted account-based marketing materials to ensure sales goals are achieved. This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful.
Responsibilities:
- Develop content for our Sales team and for our Execs that differentiates OTIFYD from our competition, and messaging that speaks to the pain points and challenges of our target personas including CEOs, CISOs, OT asset owners and operators, plant managers, and security practitioners.
- Develop marketing deliverables (datasheets, presentations, blogs, etc.) with cross-functional input from engineering and sales teams. Translate technical features and differentiators into clear and compelling value propositions and messages.
- Plan, produce, and execute programs and deliverables for the launch of new service.
- Work closely with our partner vendors’ marketing team and adapt the product messaging and launch a strategy to target potential clients.
- Collaborate with Services and Solutions management teams to align strategy, pricing, and roadmaps to the market needs.
- Develop competitive positioning, competitive intelligence, and competitive content support for sales
- Create content for Sales enablement, new product and services releases, and campaigns
- Work closely with PR agencies across EMEA
- Collaborate with the graphic design and multimedia team
- Work closely with the web design team
- Close collaboration with the SEO team
Requirements:
- Over 10 years of enterprise-scale B2B experience in product marketing
- Minimum 3 years experience in cybersecurity domain, preferably ICS/OT
- Customer/client-centric perspective and enjoys working closely with Sales and Customer Success
- Analytical, enjoys a data-driven culture
- Fluent English. Any other major European language is a plus